BETANO
Global leader in sportsbook gaming and casino
At Betano, I’ve been working for over a year as a Senior Designer within a high-volume digital content operation, with a strong focus on casino-related campaigns and content. My role is centered on end-to-end digital production, including motion design, Bannerflow assets, and YouTube thumbnails. I’m responsible for translating key visuals (KVs) into a wide range of scalable assets, ensuring consistency and performance across campaigns, always-on content, and real-time activations. With a deep understanding of Betano’s global branding guidelines, I help maintain visual excellence across all deliverables, balancing speed with a high level of craft. I’ve also contributed to sports-related content, especially for soccer and basketball campaigns in Brazil. I collaborate closely with the creative team, guide a junior designer, and review key outputs to ensure quality and alignment. I’m highly collaborative, detail-oriented, and focused on building efficient workflows while delivering strong, engaging visual content at scale.
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ASTRAZENECA
Global leader in science-driven biopharmaceuticals.
At AstraZeneca, I worked as part of the Digital team, first as a Digital Branding Designer and later transitioning into a Front-End Developer and Designer role specialized in Branding.
My work focused on designing and developing a wide range of digital materials, including responsive landing pages, HTML emails, interactive PDFs, e-learning modules, and visual content for social media.
I collaborated closely with internal teams to create creative solutions that supported product communication, brand positioning, and strategic campaigns, always aligned with the company’s visual identity and compliance regulations (RDC).
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My work has been modified in this showcase to respect the laws about medical content.
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In this highly regulated environment, I was responsible for ensuring that all creative outputs met both internal brand standards and external pharmaceutical compliance requirements, such as RDC 96 (Brazilian regulation about prescription drugs advertsing) and MLR guidelines. I reviewed and approved content through internal systems, collaborated with medical, legal, and regulatory teams, and adapted agency-produced materials to align with AstraZeneca’s branding. I also played a key role in technical tasks such as uploading and managing content in the Veeva CRM platform and Salesforce Marketing Cloud.
HBO
Premium TV network and streaming content brand owned by Warner Bros
At HBO, I worked as a Designer focused on branded and entertainment-driven content.
My role involved creating a wide range of digital assets, including social media campaigns, video editing for film and series promotion, and content related to the gaming universe. I collaborated with creative and marketing teams to develop engaging visuals that strengthened audience connection and brand presence across platforms. During this time, I contributed to major titles such as Batman, The Last of Us, and Euphoria, delivering high-impact content aligned with HBO’s premium storytelling standards.
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Let's Get in Touch!
For inquiries about hiring me, discussing artwork collaborations, or just saying hello, please don't hesitate to contact me at gabrielafeliveira@gmail.com